Thursday, 25 February 2010

YCN Brief.

After Analysing all 16+ briefs from the YCN website we had narrowed down to 3 possible briefs. Two we really likes and one we hated. The two we liked were "Feel Good Drinks" and "P&O Ferries brief. The one we hated was the "Fedrigoni" brief. The reason for choosing a brief we hated was because it was more likely that not many students would choose that brief meaning it was more likely that we could win it. We decided it would be best to closely pick out each problem and strength with each of the briefs and from that we would have a better understanding of what we wanted to do.

Rewritten Briefs:



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