Minimal _Logo Development.

Below i started to explore different typefaces for my magazine. All the typefaces chosen were San Serif because of their connection with Swiss Design (Helvetica). I wanted something bold that had some strength but at the same time had an element of sophistication. Normally i would have chosen helvetica straight away but i wanted to move away from it. Eventually after going through list upon lists of typefaces i cam across Vectora LT Std 75 Bold.