What is Good-Research.

Online survey results

People surveyed:
50

Sex:
50% male - 50% female

Age:
Below 20: 6 (11.8% )
20-25: 39 (80.4%)
25-30: 2 (3.9%)
30-35: 2 (3.9%)
35+: 0

Occupation:
Student= 38 (81%)
Plater= 2 (4%)
Waitress=2 (4%)
Electrical Engineer=2 (4%)
Hair dresser, health worker, barman, photographer, manager, receptionist and designer.

Bought from Muji: 50% ( 0f that 50%, 52% were women)

Occupation of those who bought from Muji:
Students=23 (92%)
Barmaid=4%
Health worker=4%

Products bought:
Notebooks=18
Pens=16
Folders=5
Pencils=4
Storage=3
Slippers=2
Stamps=2
Rulers=2

Favourite products: Notebooks, pens, box's

Least favourite products: Clothing

What they most liked about Muji:
Logo, earthy aesthetics, neutral style, labels, simplicity, organic, clean, function, price, good design, no brand, high quality, practical, style, japan dream, packaging, minimalist, cool brand and the store.

What they hate:
Expensive and lack of colour choice.