Possible Concepts.

After looking at all the research i have done, i have come up with some possible concepts that address some potential weakness's in Muji.

• Muji is good because of its masculine colours.
• Muji is good because it's eco-freindly.
• Muji is good because it's practical products.
• Muji is good because it is affordable.
• Muji is good because of its comfortable but stylish clothes.