Statement of Intent:
Hannah: Straight forward, to the point, you know what exactly what you want to cover.
Adam Townsend: You need to know what particular skill you want to learn and what knowledge can you gain from it. What software, print process's etc. Non of this was mentioned.
Fred: I agree with Adam. What workshops do you need to attend? do you need to build your digital print skills, screen printing skills etc. What research do you need to do, what do you need to find out? Do you need to visit printers to find out what formats the work to normally.
That was the gap in you statement of intent that you need to cover.
A statement of intent is: what are you going to do to achieve you rationale and why. i.e your going to go along to the design for print workshop. Why: Because you need to develop your illustrator skills for information graphics.
Project Management:
No sense of when it will be completed. You need to review where you need to be for each brief. You need to factor in when the workshops are. In regards to your statement of intent, what are you going to do and when are you going to do it by.
Briefs:
The briefs are pretty straight forward, set of four briefs related to the rationale. Good focus.
Minimal Magazine: The focus is to develop a publication and to look at print. Design one complete thing with the promo, packaging and layouts. Suggest you do one and propose three others. Design the covers and a couple of layouts. That will push the promo. If the focus is to produce a body of primary research then you should worry about using secondary research. However, thats being achieved in the Studio brief so you shouldn't worry about getting penalised with marks. If you wanted to you could identify a load of minimal objects and send it to a load of designers, And say, give me a quote about what you think about this design. Then you could put it amongst everything.
Primary and secondary research for this brief.
The focus of the brief is on print, layout, publication and promo.
Industrial Identities: Straight forward, however spin it across to online. Everyone wants a website. FUN BRIEF.
Studio: Really good brief, research driven. You need to crack on with it and start putting it together quickly. All depends on the quality of information. Is it just about the graphic design department and all 4 studio's?
National Electronics Week: Really like that one. Quick brief. Taking this minimal, industrial design and applying it to a different context. Thats about promo and events. Good for D&AD briefs. Quick turn around briefs will add some diversity in what you are doing.
Final Comments:
All of it is achievable if you organised.
As a plan, as a statement i have no problem with it. Whether you can achieve it or not will come down to decisions and how quickly you start it. At some point you might have to drop something or restrict something. i.e I wanted to do the entire graphic design department but actually i can only do one because of other briefs.
Its all going to come down to PROJECT MANAGEMENT.
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