Tuesday, 5 October 2010

Business Card 001.

Stock: 790gsm Mount Board
Dimensions: 85mm x 55mm
Colour: Cyan 40%, Magenta 0%, Yellow 0%, Black 100%

The business card i have temporarily developed for wednesdays lesson is fairly ok for now however the logo i have created is off centre by 4mm and the details on the back are a little hard to read due to the bleed of the stock. The 100% black on the front of the card has come out as i intended it to be, this is due to using 40% Cyan instead of making it registration. The whole look of the card is very professional and has some substance to it. It expresses my feelings, personality and my design practice. My personality is very simplistic and organised, i love minimal design and i like pastel colours.

This is the first card i have produced and i do expect it to change over the next couple of months. Ideally i would like it to be professionally printed off however the cost of lets say 2000 on the same thickness of stock with the logo spot varnished would be roughly £2000. A lot of money and this means i need to get friendly with some printers fast.

Considerations: Have 2 different types of cards. One on thick card that has been professionally printed off with all the finishes. And one card that is much more simpler. The reason for this is because a 3mm thick card in my wallet would result in me only carrying a few cards. Having a much thinner business card would be more practical for giving out when lets say on the tube or in a bar. Don't have your address on the card just incase i move house. Have a valid email address that is only for business and have plenty of white space on the card for people to write notes on the back.

Feedback:

Jonny Packham: "To the point, well designed logo and good layout."
Matt Milner: "Clean, simple and nice."
Martin Woolley: "Looks important."
Kate Fenton: "Simplistic and legible."
Liam Hine: "Very meticulous approach to layout and well displayed information."
Dan Boome: "Type too small."

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