Taken directly from their website.
No Brand Quality Goods.
"The company's basic principles is to develop new simple products at reasonable prices by making the best use of materials while considering environmental issues.
Through the careful selection of materials, streamlining manufacturing process and simplifying our packaging, we have continually introduced the high quality Muji brand products onto the market, at lower than usual prices. Presently there are more than 5,000 Muji products sold in japan. Muji's simple design complements todays lifestyles perfectly".
Selection Of Materials.
"For Muji the materials we use to make our products are of the utmost importance; consequently, considerable attention is given to their selection. We search worldwide for the most suitable raw materials. We use many industrial materials as well as recycling unused materials where possible. The overriding selection criteria is always quality. These activities underpin our ability to create low-priced, high quality products".
Packaging.
"When packaging products, Muji seeks not to adorn them but rather to highlight their natural colours and shapes. For this reason, we use bulk packaging and place products in plain, uniform containers. Faithful to our philosophy of simplicity, this approach is also in keeping with our policy of conserving resources and reducing waste. Thus, all Muji products appear on the store shelves in simple packaging bearing only product-related information and a price tag".
Something i have notice when asking for people's opinions on Muji is that they always talk about the simplicity, style and no brand of the products but don't mention the environmental
awareness of Muji, example the chlorine free products.
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