Monday, 9 November 2009
What is Good-Research Evaluated.
The evidence so fare is that more people aged between 20-25 shop at Muji and that there actual target audience is those aged between 20 and 35. Most of the people who shop at Muji are students and from the research i have carried out on various blog, i have found out that Muji's actual target audience are students that are involved in the arts, semi professionals and professionals. I have also found out that its about 50/50 if people have shopped at Muji or browsed around the shop. Statistics suggest that more females (62% ) on average shop at Muji compared to men and that this could be a potential gap in the market. The most common products bought from Muji are mainly stationary and that the least common products bought are there clothes. Almost all of the opinions and articles talking about Muji praise it and only a small percent hate it.
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