Sunday, 8 November 2009

Muji Values.

Heres some interesting research into Muji's concepts.

  • The manufacturing process is also streamlined for efficiency to eliminate waste and reduce cost.
  • Packaging is minimal and natural: packaging literature is information only.
  • Materials are chosen for there natural fibres and quality, food is healthy, clothes come in organic colours and are comfortable and unadorned. Appliances are simple and functional.
  • Products that do not sell out that season are recycled or resold the following season. To destroy skips of stock would go against the Muji philosophy.

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